
Affiliate Marketing – The Power of Payments
Stop getting burned by rogue affiliates. Learn the metrics that catch bad actors before they tank your compliance ratios.
A Merchant can have everything, a strong demand, solid product, and a fully functional gateway and POS, but without a Merchant Account, they can’t process transactions. Obtaining a Merchant Account is more involved than signing up for a personal bank account. Merchants must be underwritten and onboarded, a process that is often slow, tedious, and resource-heavy for everyone involved.
Traditional underwriting is done in a single effort. A Merchant makes their case for receiving a Merchant account, and the Processor performs both their general due diligence and assesses the risk profile. This includes reviews of:
Underwriting is a critical function for Processors. It helps mitigate risk, limit financial loss, and protect against compliance breaches for both themselves and their sponsor bank (FI) partners.
However, underwriting is time consuming and costly, especially in the medium and high-risk arena. Once underwriting is complete, the Merchant is then onboarded. Onboarding can be another long, resource heavy process of reviewing compliance requirements, risk management policies, and underwriting criteria with the Merchant. When done properly, onboarding reduces downstream risk and ensures Merchants understand their specific compliance thresholds.
Merchants can now take payments, scale up operations, change product/service offerings, and more. Meanwhile, Processors often lack the manpower to monitor every single payment or watch Merchant trends. If a Processor loses control of a Merchant’s compliance metrics, FIs step in. At that point, salvaging the Merchant’s account, and revenue, can be considered a lost cause. All the time, effort, and resources to underwrite and onboard the Merchant is gone.
When Merchants remain compliant and healthy for longer, everyone benefits. The burn-and-churn of Merchants being dropped months after onboarding doesn’t need to be an assumed cost of doing business.
Continuous underwriting is the process of ongoing monitoring and reevaluation of your entire Merchant exposure, down to the exact transaction ID, product and service, etc., in a continuous cycle. Rather than relying on one-time episodic oversight and keeping risk assessment always on; Processors can PREDICTIVELY identify compliance and risk issues early and address them before they become existential to the Merchant relationship.
The future of underwriting Merchants is moving away from intermittent compliance raids triggered by already-broken metrics and moving to proactive monitoring, real-time reporting, and early intervention. It’s actively keeping your Merchants healthier over longer periods of time… which means more residuals and margin for everyone.
SLYCE360 acts as a force multiplier for your Risk Department, not just through its automations and heuristic based Rules engine, but by engaging your Merchants into your compliance efforts.
SLYCE360 integrates directly with your Merchants’ CRMs, overlaying critical compliance data (e.g., affiliate, campaign, agent, landing page, etc.) that historically has been a black hole for compliance teams. Merchant compliance data and monitoring can be overwhelming. SLYCE360 continuously sifts through the data and highlights anomalies within the dataset based upon individual thresholds the user sets, thus separating the “noise” from the “signal”, allowing compliance teams to focus on what really matters.
Merchants are continuing to evolve their strategies to avoid compliance meaning Processors must evolve faster.
SLYCE360 is the evolution of continuous underwriting.
Discover how continuous underwriting can transform your risk strategy today.

Stop getting burned by rogue affiliates. Learn the metrics that catch bad actors before they tank your compliance ratios.

Affiliate marketing has the potential to make a lot of money. But using the wrong affiliate can expose you and your Merchants to increased risk. Read for a breakdown of the impacts and pitfalls.

Affiliate marketing is one of the most powerful, and sometimes, most misunderstood marketing strategies. When optimized, it can provide unparalleled opportunities for Merchants.
Seize the opportunity in the CNP RP space